Case Study:
Client X - Reputation Re-engineering and Public Trust Building
Case Study:
Client X
Reputation Re-engineering and Public Trust Building
The Challenge
Client X, a high-net-worth former UK financial services director, connected with 24Black in early 2024 to counteract persistent negative media coverage alleging past business impropriety.
Though no formal charges were filed, the coverage significantly damaged his reputation and hindered opportunities.
RESULTS
8 out of 10
Targeted negative articles removed or buried beyond page 5
25+
High-authority positive publications in search results
35,000+
Targeted followers on verified LinkedIn and Instagram accounts
87%
Improvement in internal reputation score
STRATEGY
- Digital cleanup and suppression: Auditing Client X's online presence and then actively removing or suppressing negative content through direct publisher outreach, legal avenues (DMCA, right-to-be-forgotten), and SEO techniques (reverse SEO, backlink dilution).
- Authority content creation: Developing and publishing over 15 ghostwritten thought leadership articles on topics like financial ethics and entrepreneurship across platforms such as Forbes Councils, Entrepreneur Middle East, and Business Insider, complemented by a personal blog.
- Social media and web presence rebuild: Rebranding LinkedIn, launching verified Instagram and Twitter/X accounts with strategic follower growth, and creating a personal brand website with robust SEO.
- Proactive media engagement: Securing speaking engagements at industry events and TV interviews on channels like Sky News Business and CNBC Europe, supported by media training.