Who
we are

Steve Laidlaw is the force behind 24Black and founder of Digital24, a global public relations and media distribution platform.

With two decades navigating the high-stakes world of reputation, influence and public perception, Steve has advised senior political figures, FTSE 100 executive teams, banking institutions and cultural icons - all under complete confidence.

His approach? Subtle strength meets strategic narrative power.

Based in Dubai, Steve and his team provide western media intelligence with gulf-region nuance, delivering tailored solutions for the reputational elite.

We harness technical prowess and human-led insights to deliver bold, bespoke solutions that stick.

With 24/7 access to the world's most significant media outlets and intelligence across a spectrum of reputational resources, we balance immediate results, short-term tactics and empowering strategy for complete reputational control.

And we don't just focus on the technical. We root our foundations in human behaviour, social sciences and psychology to ensure that what we deliver, delivers. From subtle messaging to dynamic campaigns, we combine digital power with human presence to curate your reputation and ensure it lasts.

Our philosophy is simple: we believe your reputation should never be left to chance.

In a world where one headline, one post, or one rumour can shape how you're seen forever, we make sure you're the one telling the story.

We enable you to take full control of your image, online and around the world. Whether you're building a name, protecting one, or changing the narrative, we're the people behind the scenes making it happen - quietly, powerfully, and precisely.

This is about real influence - the kind that lasts. Every move we make is sharp, strategic and tailored to where you're going next.

With 24 Black, you don't react to the narrative. You own it.