Case Study:
Client P - Narrative Construction and Capital Raise Reputation Strategy
Case Study:
Client P
Narrative Construction and Capital Raise Reputation Strategy
The Challenge
Client P, a UK national in Dubai active in cryptocurrency, engaged 24Black in 2024 to build a positive narrative ahead of a Q4 2025 capital raise.
This was crucial due to historical negative UK press concerning financial issues and a two-year period off-grid, which impacted investor confidence.
RESULTS
92%
Damaging legacy links suppressed or removed
6
Mainstream media placements
4
Podcast appearances
1200
Views in 60 days of investor landing page
STRATEGY
- Addressing the Past: Mapping historical negative data, legally suppressing damaging press, and using SEO to demote unfavourable search results.
- Reconstructing narrative: Creating a coherent professional timeline to bridge previous gaps.
- Building current credibility: Establishing Client P as a thought leader through white papers, technical blogs, press releases in outlets like Arabian Business and CoinTelegraph MENA, LinkedIn articles, and a founder's message video.
- Securing positive media: Arranging podcast appearances, a feature in an international business magazine, and wider news distribution.
- Investment readiness: Developing a personal landing page, Google Knowledge Panel, investor press kit, and running targeted PR.